Brand Manager

 Location: Edinburgh
 Salary: 
 Job type: Permanent
 Closes: closed

Brand Manager

Location: Edinburgh

Salary: Circa of £30,000 DOE

Job type: Permanent

 

Meraki Talent is currently recruiting for a driven Marketing professional to join our highly reputable client on a permanent basis. With an exciting phase in the company’s history fast approaching the ideal candidate will be a creative commercial innovator who will play an important role in brand development and management. A background in the food industry would be highly advantageous in addition to a passion for leading on branded marketing projects from conception to the end product.

 

Responsibilities of the Brand Manager:

  • Conduct and analyse Market Research (consumer research, retail scan data, Google Analytics) to identify and present market trends
  • Act as our brand champion, ensuring internal and external clients are adhering to brand guidelines
  • Undertake competitive analysis to keep abreast of competitor and key industry activity
  • Organise and lead brand related events, exhibitions, sponsorships
  • Liaising with various departments including Communications, Sales, HR to embed key messages
  • Planning, developing and executing marketing plans designed to achieve agreed business results
  • Manage full process for marketing projects specific to allocated brands  
  • Spearheading traditional and digital marketing activity, recommending activity devised to support our brand objectives
  • Lead and manage the day-to-day social media accounts of the brand
  • Develop creative briefs for advertising, packaging and customer support materials
  • Pro-actively manage the day to day delivery process with external partners 
  • Become the ‘First Contact’ for our creative agencies for relevant brands and projects
  • Liaise with agency partners to create content for digital channels including corporate or branded websites, and relevant social media channels

 

Background of the Brand Manager:

  • A Passion for branding and a proven track record of successful Strategic Brand and Project Management
  • Experience of digital marketing channels (email, SEO, website, social media)
  • Determined person who is willing to take initiative with projects and able to be flexible to ensure the job is done well
  • The ability to work effectively within an integrated team and across functions
  • Attention to detail and the ability to work accurately and diligently
  • Creativity – to think differently and challenge the status quo
  • Excellent written, design and presentation skills, both verbal and written (InDesign, Photoshop, PowerPoint)
  • An analytical approach to data (Excel)
  • Clean driving licence

 

To be considered for this vacancy you must meet the full criteria above.  Due to the high numbers of applications, only shortlisted candidates will be contacted.

Is this job for you? Meraki wants: Brand Management, Traditional Marketing, Digital Marketing, Strategy, Project Management

Meraki Talent values diversity in our own workforce and we actively support our clients to build diverse and inclusive workplaces. For all our roles, both internal and those on behalf of our clients, we welcome enquiries from everyone

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Consultant

Ryan Strachan


Ryan is a dedicated and passionate recruitment professional who has specialised within Sales and Marketing for the past three years. Ryan joined Meraki Talent in 2019 and has been building our profile in this area within Commerce & Industry clients Scotland-wide.